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Selling Luxury Online

The internet has revolutionised the way we shop, and the luxury market is no exception. Customers that aspire to buy special things continue to demand special treatment. In this blog we explore best strategies in marketing and selling luxury goods online. 


1. Create a Brand Defining Online Store

marketing with artificial intelligence

In today's digital age, e-commerce has become an essential part of doing business. With the rise in popularity of online shopping, businesses are constantly seeking ways to stand out from the competition. One of the most effective ways to do so is through powerful digital marketing that persuades customers to make a purchase.

Shopping trolley filled with bottles of wine

Nearly everyone these days who goes online has probably heard about GDPR - the toughest privacy and security law in the world aimed at protecting users and how their data is used.


If you haven’t heard, the new EU* GDPR (General Data Protection Regulation) comes into force on 25th May. It will affect the way all businesses and organisations collect, use and store data on individuals. 

Elephant in a Wine Shop

When selling wine online the biggest cost factor is the shipping charge.  Wine bottles are heavy and therefore expensive to ship. Many customers come to purchase wine online because of the convenience and cost benefits.

Shopping Centre

This post provides an insight to our experience of what works and what does not when selling drinks online.

If you rely on your website to do all the work then you could be missing out on huge potential. Sales of drinks is a highly competitive industry both online and on the high street.

The Wine Reserve shop with mobile and desktop display shown

The new Wine Reserve website goes live successfully after just 4 months from our initial meeting.  The new website uses our Grapes Platform with full Vintner Systems back office integration designed specifically for the wine trade.

Index Cards

Building up a network of links to your website is essential to get your website integrated into the internet as part of your SEO strategy.

Learning Drupal

If you are new to Drupal or need a little extra help with getting over some of the initial hurdles, we selected a number of resource that were reviewed and discussed at our last Oxford Drupal Users Group.

Signposts in the mist

Due to popular demand, I have agreed to write a blog that provides an easy to understand comparison between the most widely used open source platforms: Wordpress, Joomla, Drupal and DotN

Nginx logo

Nginx on a Linux platform serves web pages faster and more efficiently than the standard Apache web server.  It is a powerful accompaniment for any Drupal hosting environment.

We now use Nginx on our servers to provide high performance page serving.