Reach your target audience to achieve your marketing goals
Hedonism is a fine wines and spirits boutique located in the heart of London’s Mayfair. We were asked to build a new website that would represent the brand, support business growth and provide the best possible customer experience.
The Brief:
- Provide an online platform to promote the brand and facilitate effective eCommerce.
- Provide reliable integration with Vintner Systems inventory software.
- Improve SEO performance to increase visibility of Hedonism’s products online.
- Provide an easy-to-use content management system for administrators.
- Have access to high standards of website support and maintenance.
- Provide added functionality including customer account management.
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Our Solution
The website uses our Grapes platform with standard features integrated to meet the needs of Wine Merchants. This site specifically includes a bespoke mobile adaptive design, full Vintner integration and seamless payment integration with Stripe. The website integration with Vintner Systems effortlessly manages a very large inventory of varied products.
Easy administration with Vintner Integration
Behind the scenes integration with existing Vintner EPOS systems is key to the performance of the system. New products are added to Vintner, then pushed to the website where the administrator then populates the product attributes with images and written content. Product data with price and stock updates are automatically updated hourly from Vintner. Discounts, promotions and corporate gifts are set up for application at the administrator level.
SEO tools
The site was optimised for search engines and included configurable meta descriptions on all public landing pages. It also used a dynamic XHTML site map submitting any changes to Google and Bing once a day. The robots.txt file also references the XML site map.
Digital Marketing Integration
Full Integration with 3rd party services like Wine Searcher and Google merchants to boost visibility, brand awareness and increase web traffic.
Emails and newsletter functions to boost direct sales
Continued relationships with customers are extremely valuable and are encouraged using automatic emails and newsletters. Mobile friendly and customisable HTML email reminders are designed to be sent to customers after 24 hours if items remain in their basket and after 3 months to view the latest offer. Both encourage direct sales and drive customer loyalty.
The newsletters contain features on products, tasting notes, locations or suppliers and promotional offers, and subscribers are managed by Mailchimp signup modules. Any customer, including new users can signup for the newsletter, making it a powerful marketing tool.
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