Tolchards required a new eCommerce platform to make the ordering of high volumes of products easier for the customers from within the hospitality trade. It needed to represent the range of products, quality and customer service with a particular focus on user experience. They had a very clear idea of the look and feel of the website with a strong focus on branding, in particular towards the brands and products they sell which speak for themselves.
The website uses our Grapes platform with all its standard features designed to meet the needs of the drinks trade. This site specifically includes a bespoke mobile adaptive design, full Vintner integration and seamless payment integration with WorldPay. Since deploying to live, we worked with the client to transfer their payment provider over to Stripe with no impact on customers.
Improving the User Experience was an essential element of the project, vital for successful e-commerce sites. Features added to the site included: frequently ordered products, trade account registration, user account management and order histories. The frequently ordered is a particularly important feature in the trade sector due to the volumes of products ordered repeatedly. This feature enables users to view recent purchases upon login alliowing them to quickly order again. The user account management is an important feature that allows Tolchards' customers to manage their staff logins allowing bar managers to order stock and separately allowing finance teams to access payment and credit information.
Behind the scenes integration with existing Vintner EPOS systems is key to the performance of the system. New products are added to Vintner, then pushed to the website where the administrator then populates the product attributes with images and written content. Product data with price and stock updates are automatically updated hourly from Vintner. Discounts and multiple promotion types are set up for application at the administrator level. Special pricing is enabled that allows trade customers to benefit for large volume orders or loyalty.
The site was optimised for search engines and included configurable meta descriptions on all public landing pages. It also used a dynamic XHTML site map submitting any changes to Google and Bing once a day. The robots.txt file also references the XML site map.