Intuitive User Experiences
UX Web Design
Transforming your digital presence with user-centric design tailored for e-commerce.
Design Guides
Design Systems
We use a consistent design system across every site, so users always know what to click, tap, or explore. This creates clarity, speeds up development, and keeps your brand experience cohesive as your site grows.
Web Design
User Experience Design
Our design-led approach balances visual appeal with performance.
Every layout builds user trust and drives engagement; we combine visual storytelling with smart UX to guide users effortlessly.
And yes, it’s fully mobile-first.
Meeting WAI and WCAG Standards
Accessibility
Compliant by design, we follow WAI and WCAG standards to make your site usable by all, including 16 million+ UK users with accessibility needs.
Accessible sites load better, rank higher, and reflect positively on your brand
Increase Conversions
UX Design
We design with the customer journey in mind, intuitive, seamless, and focused on action.
From clear calls to action to responsive, accessible layouts, every element is crafted to reduce friction and drive results.
Portfolio
Our Recent Projects
Explore our innovative designs tailored for the drinks industry.
Dynamic Vines
Sophisticated design with soft tones designed to form a back drop to accentuate the stunning photography and the exclusive product selection in biodynamic and organic wines.
Hedonism Wines
Design system is tailored to accommodate users who know what they want and those who want to browse the vast selection, leaning into different shopping styles while maintaining the exclusive and opulent feel that the brand portrays.
The Wine Reserve
Known for their good humour and selection of more obscure wines and beers that the team source directly from producers around the world. The design subtly makes use of the chalkboard effect that reflects the in-store experience.
Page & Sons
A B2B company that maintains strong brand awareness with the creative use of the ampersand (&) from their logo. The design maintains the strong visual references to its logo throughout the website to lean into their authority in the trade sector.
Following the launch of the site, our online sales have increased significantly, and our consumer engagement has improved enormously.
Open Imagination have been very proactive in updating and improving the site's performance regularly as well as troubleshooting issues if they arise. Matt's calm and measured approach is always appreciated and his rapid response to any issue has ensured our site runs incredibly smoothly.
Open Imagination gave us a complete website redesign for our ecommerce site. The project went really well, and since the site has been deployed, we have seen a significant increase in sales. We feel like we are in safe hands with friendly advice and technical support available when we need it.
The support team have excellent knowledge of e-commerce systems and are always happy to discuss ways to improve the different features. We wouldn’t hesitate to recommend Open Imaginations to anyone looking to build a new E-Commerce site.
Our widely acclaimed website is now fully usable on mobile devices. We now have the web presence of a larger architect’s practice than our staff nos, allowing us to access really interesting new work, thanks to the team at Open Imagination.
After only 3 days of on-site consultancy, we have been able to move forward rapidly and the site is nearing production. Matt has proved himself to be a skilled developer, with a passion for what he does, a keen eye for detail and a “can do” attitude; he is also a gifted & patient tutor and I would not hesitate to engage him again in future, or indeed to recommend Open Imagination to any University department, college or unit requiring timely, cost-effective and professional help with a Drupal-based project.
I receive regular updates on the website and on support hours spent, etc. All my queries were dealt with promptly.
We’re extremely happy as a business with the work delivered by Open Imagination. From the outset, the project felt genuinely collaborative, with a team that understood our objectives and helped us think differently about what the platform could achieve.