eCommerce
The ecommerce solution optimised for selling drinks online to Retail and Trade.
Everything you need to sell, manage and grow
Grapes' ecommerce platform is designed specifically for wine and drinks businesses and combines over 13 years of experience in the drinks industry into a technology-rich, highly effective, tailored solution.
Whether you're serving consumers or trade, Grapes handles both B2C and B2B workflows seamlessly. With built-in compliance and security features, it helps you launch faster, reduce manual work, and sell with confidence.
Core Capabilities
Duty & Tax
Manage in-bond and duty-paid stock with excise-aware workflows built for the drinks trade. Support customer storage with customer My Cellar features providing transparency to managing customer reserves with drinking status and requesting releases.
Secure & Compliant
Every order is backed by robust compliance and security. Age verification, tax and VAT handling, shipping compliance for restricted areas, and delivery rules all work seamlessly behind the scenes, with payments secured through SSL encryption and full data protection as standard.
Inventory Control
Manage inventory across multiple warehouses with last minute real-time stock checks. Orders route automatically based on what's truly available or what can be sourced. Selecting the optimal fulfilment location to reduce delays.
System Integration
Manage your catalogue in EPR system and automatically sync products, pricing, and stock across all channels. Orders flow back into your ERP in real time, keeping online and in-store operations aligned without duplication. One system powering your entire omnichannel business.
Performance First
A mobile-first ecommerce shop built for drinks distributors and wholesalers. We've refined the workflows through real operations to maximise online sales conversions, page speed, accessibility, and SEO. Every site is customised to your brand identity and styled to showcase your unique selling points.
Smart Merchandising
Automatically boost high-margin products, promote new arrivals, and trigger low-stock urgency. Customers can navigate by type, producer, vintage, region, or country. Badge products as new arrivals, low stock, top-rated, best-selling, or campaign items. Sort by margin, stock levels, sales performance, or price. Customers see what you want to sell most.
B2C
A consumer storefront built for performance, SEO, and conversion. Personalised product discovery, subscription-ready functionality, and gifting features ensure your retail channel feels premium and commercially focused.
B2B
Run a professional trade operation with tiered pricing, customer-specific rates, credit limits, and credit top-ups. Customers my menu list of curated products with specific pricing. All within a dedicated B2B platform designed for wholesale complexity.
AI Powered
Your AI sommelier is trained on your product catalogue to talk intelligently in your voice to customers. Your AI critic will write accurate tasting notes in your voice, and your AI search will handle natural language searches ("full-bodied red for steak")
Our process
Step 1
A deep dive to understand how your business really operates. resulting in a clear design solution built around your commercial goals.
Step 2
Your storefront and admin are configured, your catalogue imported, and payments and couriers connected, everything brought into one aligned system.
Step 3
Every key workflow is tested, data is validated, and your team is trained so everyone feels confident before launch.
Step 4
Performance is monitored and the platform is continuously fine-tuned to deliver commercial impact and grow alongside your business.
Integrations for seamless operations
Integrated with industry-leading platforms from marketing automation and payments to logistics and ERP systems, our partnerships ensure your platform works seamlessly with the tools that power your business.
All-in-one platform. Build and agency fees included.
Affordable pricing scales as you grow, and you never pay for features you won't use. Professional implementation includes complete data migration, system integration, platform configuration, and team training.
Start today
Following the launch of the site, our online sales have increased significantly, and our consumer engagement has improved enormously.
Open Imagination have been very proactive in updating and improving the site's performance regularly as well as troubleshooting issues if they arise. Matt's calm and measured approach is always appreciated and his rapid response to any issue has ensured our site runs incredibly smoothly.
Open Imagination gave us a complete website redesign for our ecommerce site. The project went really well, and since the site has been deployed, we have seen a significant increase in sales. We feel like we are in safe hands with friendly advice and technical support available when we need it.
The support team have excellent knowledge of e-commerce systems and are always happy to discuss ways to improve the different features. We wouldn’t hesitate to recommend Open Imaginations to anyone looking to build a new E-Commerce site.
Our widely acclaimed website is now fully usable on mobile devices. We now have the web presence of a larger architect’s practice than our staff nos, allowing us to access really interesting new work, thanks to the team at Open Imagination.
After only 3 days of on-site consultancy, we have been able to move forward rapidly and the site is nearing production. Matt has proved himself to be a skilled developer, with a passion for what he does, a keen eye for detail and a “can do” attitude; he is also a gifted & patient tutor and I would not hesitate to engage him again in future, or indeed to recommend Open Imagination to any University department, college or unit requiring timely, cost-effective and professional help with a Drupal-based project.
I receive regular updates on the website and on support hours spent, etc. All my queries were dealt with promptly.
We’re extremely happy as a business with the work delivered by Open Imagination. From the outset, the project felt genuinely collaborative, with a team that understood our objectives and helped us think differently about what the platform could achieve.
Everything you need to know before we get started.
We’ve answered the most common questions about pricing, setup, and how Grapes works — so you can move forward with confidence.
Typical timelines depend on the tier and scope. Small sites Starter commonly go live in 4–6 weeks, Growth in 6–8 weeks, Professional in 8–10 weeks and Enterprise up to 12–16 weeks.
Grapes is modular: you pay for the base platform at a tier matched to your annual turnover (Starter → Enterprise) and then add the business-model package you need (B2C or B2B) plus any optional add-ons. Each tier defines the monthly subscription and infrastructure level, so you only pay for what you use.
Yes. Upgrading is a change to your subscription, not a rebuild. Your site, data, integrations and customisations stay exactly as they are. We move you to the higher infrastructure level and unlock the additional capacity and features, usually within a few working days and with no downtime.
Most merchants move up a tier when order volume, product count or turnover passes the threshold, and we will flag it before you hit a limit rather than letting you find out the hard way. You can also add a B2B package to an existing B2C site, or the reverse, without changing tier.
The one-time setup fee covers everything required to get your platform live. This includes discovery and planning, full data migration, platform configuration, theme customisation, payment and shipping integrations, compliance setup, team training, go-live support, and post-launch monitoring.
Built-in age checks, tax & VAT handling, secured payments and standard data-protection all payment & security flows are tested before launch.
Yes, every Grapes storefront is designed specifically for your business. We research your market, audience, and competitors so the result reflects your brand identity and is built to convert.
Yes, we are designed to integrate seamlessly with a variety of existing systems, including ERP. Our technical team will work with you to ensure a smooth integration process.
Your monthly subscription includes access to the Grapes core ecommerce platform, plus infrastructure and support based on your tier.
This includes:
Higher tiers include enhanced infrastructure such as CDN, SLAs, 24/7 support, or fully managed services.
Grapes caters to a broad spectrum, from small shops to large wholesalers. The tiers correspond to turnover ranges, from businesses with £150k to wholesalers with over £20M annually.
Grapes is designed specifically for wine and drinks businesses, so the workflows reflect how your team actually operates.
Trade reps, warehouse teams, and admin users can navigate pricing, orders, stock, and customer accounts without needing technical knowledge. The interface is clean, structured, and built around real drinks-industry use cases, not generic ecommerce templates.
Training is included in your setup so your team feels confident from day one.
No, the migration is fully managed by our team.
We take on the heavy lifting. Grapes’ setup includes complete data migration and thorough implementation phases covering (products, customers, orders, integrations and QA). You’ll be involved in discovery (providing access, brand assets and decisions), and we deliver training, so your team is ready for go-live.
Starter from £600/mo