Page & Sons
Page & Sons is one of the UK’s longest-established independent wine and spirits merchants, supplying the licensed trade across Kent and the South East.
The Challenge
Page & Sons needed a website that better supported how they sell to the trade. Their previous setup placed unnecessary pressure on the sales team and relied heavily on manual processes.
The business needed an online ordering platform for trade customers, a better presentation of their portfolio, and a more effective way to process applications from new trade organisations.
Goals
- Provide a clear, trade-only online presence
- Enable trade customers to place orders online
- Integrate with Vintner ERP
- Reduce pressure on sales representatives
- Improve and increase trade enquiries
Background
Page & Sons is one of the UK's longest-running family wine merchants. Based in Ramsgate, they supply wines, spirits, beers and soft drinks to the licensed trade across Kent and the South East.
Alongside their portfolio, Page & Sons supports customers with trade-focused services including delivery, cellar support and industry expertise. Their reputation is built on long-standing customer relationships and deep knowledge of the hospitality sector."
Approach
We worked closely with Page & Sons to understand how their trade customers order, how the sales team operates, and where time was being lost.
We focused on creating a practical platform that supports sales and improves efficiency. The project was structured as an ongoing partnership, allowing the platform to evolve as the business grows.
Solution
We designed and built a trade-only Drupal website with an integrated ordering portal, allowing approved customers to place orders online and directly into their ERP system.
The platform integrates with Vintner ERP, keeping product data and ordering workflows aligned with internal operations.
We also introduced a dedicated trade application journey, removing the bottleneck for Page & Sons qualify and process new trade accounts online.
Key features
Trade ordering portal
A secure portal allowing trade customers to place orders online, reducing manual order handling and freeing the sales team to focus on new business.
ERP integration (Vintner)
Direct integration with Vintner ERP, keeping product data consistent and eliminating duplicate data entry.
Product catalogue & search
A clear, structured catalogue that makes it easy for customers to browse, search and order from the range.
Online Trade Application
An online trade application form that captures detailed enquiries and helps Page & Sons qualify prospective customers efficiently.
The level of support and speed of response made a real difference, giving the project momentum and allowing us to develop, adapt, and move forward with confidence. The trade portal has streamlined ordering and significantly reduced pressure on our internal sales office, while the website is now a clean, up-to-date representation of our portfolio for both current and prospective customers.
Open Imagination didn’t just deliver a website and trade portal — they helped us create a platform that supports where the business is today and opens up where it can go next.